The Old Lady wants to share some techniques that can help you live above average below the poverty line. Today we are talking about SMART SHOPPING.
The first step to smart shopping is to identify the cheapest local store to shop in… and it’s NOT always Walmart. Walmart has spent so much money pushing its “low prices” that people believe them, and don’t check. If you are living below the poverty line, you MUST check prices on a regular basis!
The Walmart closest to the Old Lady’s Cottage is right next door to a Publix where (the Publix marketing people happily point out on signboards) quite often the Publix price is cheaper. Which, it turns out, is often true but this is still more marketing. Marketing means: you are letting other people do your thinking for you.
The Old Lady did her homework: just down the street, Dollar General is even cheaper! Grocery items that DG doesn’t carry are generally cheaper than Publix at Winn Dixie. And produce (which should make up the bulk of your grocery bill) is cheaper than WD at the local farmer’s market.
OK, sometimes DG doesn’t have what you need. But at least, you can avoid the Brand Name Trap. When you buy Brand Name products, you are paying for advertising. Hey, somebody has to cover the cost of all those TV commercials! That would be you, if you fall into the Brand Name Trap. But very few products are really worth buying Brand Name. One is ketchup… Heinz is worth the extra money; maybe it’s the quality of their high fructose corn syrup, but it really is the best tasting ketchup. Q-Tips are worth a few cents extra; store brands tend to shred. But store brand tissues are just as good as Kleenex, and at DG are considerably cheaper. And who the hell cares who put the beans in that can?
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Bottom line: you’ve got to do your homework. Consider it a second job. If you are living below the poverty line, you probably are only working part time and probably only make minimum wage anyway. So, what’s your time worth? If you spend a few extra minutes checking prices or going to two stores instead of just one to save five or ten dollars, doesn’t that make the effort worthwhile?
Do the math. Read the labels. Plan your shopping so your trips are efficient. And you, too, can live well on less money! Listen to the Old Lady!